Selected career / 2022–2026

Working
Experience

Lili filming an interview in a content studio

2022

Head of Marketing / Studium Generale

Student Organisation

Alongside my studies, led a 7-person social media, design and video team for a university History Department's student organisation. Grew Instagram engagement 92% and helped grow attendance at a 3-day livestreamed lecture series by 3,200+ students, while training and mentoring the team in Adobe Suite and content production.

2023–24

Marketing Consultant, Founder

Gen-Z Marketer

Ran an independent, TikTok-first marketing venture, producing organic short-form content for hospitality and local SME clients. Generated 5M+ organic views and built 6+ long-term client relationships across the full value chain, from strategy to delivery.

2025

Consultant

Deloitte

Worked as a consultant on cross-functional corporate projects, translating dense regulatory material into clear, actionable content and communications for stakeholders across multiple industries.

2026

Freelancer

Social Media Manager

Partnering with multiple clients as a freelance social media manager — planning and executing end-to-end content strategy, production and community growth across platforms.