Education / Corvinus University

Qualifi­cations

Economics with a Commerce & Marketing specialisation
Budapest University of Economic Sciences and Public Administration — Corvinus University

My marketing instincts are built on a formal academic base. At Corvinus University I studied Economics with a Commerce and Marketing specialisation, where I learned how brands are built, how consumers make decisions, and how research turns intuition into evidence. The coursework covered the full spectrum — from the psychology behind a purchase to the communication strategy that moves a market.

Selected coursework

  • Brand Building
  • Marketing Psychology
  • Marketing Communication
  • Marketing Research
  • Consumer Behaviour
  • Digital Marketing
  • Strategic Marketing
  • Market Analysis
Lili Anna Halász at her Corvinus University graduation